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Mia Distribution adds Jabra to unified comms offering

By | ARN

Taps into Jabra’s premium range of commercial and enterprise headsets and wireless speakers

Mia Distribution has inked a distribution deal with communications and sound solutions vendor Jabra, further bulking up its unified communications (UC) portfolio.

The partnership will see Mia Distribution aim to capitalise on Jabra’s premium range of commercial and enterprise headsets and wireless speakers, including the latest PanaCast Panoramic-4K plug-and-play video solution.

It is hoped the new arrangement will help to support the continuous adoption of soft phones and headsets, an area in which both organisations focus heavily, in the local market.

“Mia and Jabra have been working together over the past three years,” Jabra managing director in Australia and New Zealand David Piggot said. “[Its] aggressive growth in the Australia market has truly helped Jabra grow our market share to be [number] one in UC headset sales in the Australian market.

“Mia’s investment and success in cloud platforms for both UC and contact centre represents a true opportunity for partners to capitalise on this major market transition. Jabra [is] very excited to further strengthen an already successful relationship with Mia Distribution” he added.

For Brad Milne, Mia Distribution managing director, the partnership comes at a time that sees the local market ripe for UC adoption.

“Having a global leader in headsets such as Jabra as part of our product portfolio will ensure we can offer the best solutions for our partners and continue our aggressive push in the A/NZ market,” Milne said. “We believe our channel [is] primed to see the benefits of Jabra solutions as the needs of the workforce and the growth of UC becomes more apparent.

“Jabra has grown incredibly well locally, and the team looks forward to assisting Jabra with increasing [its] market share and delivering education through certifications and training on all [its] products. We want our channel to see the potential in adding these solutions to their current offerings,” Milne added.

– Leon Spencer (ARN)

Mia Distribution inks master agent deal with RingCentral

By | ARN

An updated deal following the mode made between the two companies in August

Mia Distribution has signed a master agency agreement with cloud communications vendor RingCentral.

Matt Milne, sales and product manager at Mia Distribution said the master agency agreement is “a key component” of the distributor’s enterprise communications solution strategy for its reseller channel partners.

“With RingCentral, we are moving beyond just doing hardware provisioning by giving our resellers access to the leading unified communication as a service (UCaaS) platform,” Milne said.

Ben Swanson, director of channel sales for Asia Pacific added that Mia Distribution’s is positioned for “great penetration” in the local unified communications market with hundreds of active resellers.

“RingCentral’s master agency model is the perfect way for Mia Distribution to deliver value to their resellers and, ultimately, the enterprises who will reap the benefits of deploying UCaaS solutions,” Swanson said.

RingCentral provides cloud-supported hardware from Poly, Yealink and Cisco.

The deal upgrades the agreement signed between the two companies in August to supply hardware fulfilment and provisioning to support RingCentral solutions and further follows the appointment of RingCentral’s first channel marketing manager for Australia back in May.

Sasha Karen (ARN)

Mia Distribution wins Cisco SMB deal

By | ARN

Distributor joins Alternative Channel Partner program

Mia Distribution has signed a deal with Cisco selling its networking gear to small-and-medium-sized businesses (SMB).

The Sydney-based company will join the vendor’s new Alternative Channel Partner (ACP) program for 2019, selling routers, switches and access points to channels not used by Cisco’s existing partners.

The ACP replaces Cisco’s Low Touch Model program for distributors, with partners enabled and managed by the vendor’s distributors Comstor, Ingram Micro and Dicker Data.

“We are very excited to be onboarded as part of the ACP program by Cisco,” Mia sales and product manager Matt Milne said. “We now have the ability to offer our channel market leading networking gear that bodes very well with our current unified communications offering.”

Mia will also have access to Cisco’s MSP programme, Fast Track and Commercial Xcelrate programme which rewards Mia partners for purchasing Cisco products via its web portal.

The announcement comes as Cisco embarks on a heavy push into the SMB space in Australia.

At Cisco Live, the vendor revealed a partnership with NBN Co that will reward MSPs with cash rebates for deploying Cisco and National Broadband Network (NBN) bundles to SMBs.

“Cisco is committed to helping SMB’s with their digitisation efforts in Australia and New Zealand,” Cisco A/NZ SMB segment drector Nykaj Nair said. “The Alternative Channel Partner (ACP) Program leverages the unique ecosystems that these partners have to serve the SMB market.

“This partnership with Mia Distribution will help to share Cisco’s small business technology range, which is a comprehensive solution set for to their customers.”


Eleanor Dickinson (ARN)