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Mia Distribution is proud to be announced as the service partner for Avaya Cloud Office by RingCentral.

By | Uncategorized

Mia Distribution is a specialist Unified Communications Distributor head quartered in Sydney Australia with a national presence.  Our channel partners include resellers, system integrators, carriers and enterprise partners.  Mia currently distributes a wide range of UC vendors mainly geared to cloud and IP telecommunication requirements.

A large part of the Mia value proposition is our services arm.  We are the chosen services distributor for many cloud calling vendors including RingCentral as well as local tier 1 carriers.  This has positioned us well to take on the services for Avaya Cloud Office.  We are the only distributor in APAC to have a direct link into Avaya/RingCentral provisioning center in the US and have built local server infrastructure to be able to provide a dedicated and secure link between the US and Australia to streamline all automated ordering and provisioning processes of the Avaya UC hardware devices on the Avaya Cloud Office platform.  Our local supply chain ensures that all Avaya Master Agents and end user customers receive the best possible experience.

We take great pride in our ability to offer our vendors true solution-selling capabilities and are continuously evolving and adapting to meet the requirements of cloud unified communications market.   We are delighted to join the Avaya Cloud Office community.

Mia Distribution launches specialist UC business

By | CRN

Mia Distribution has launched a new business unit specialising in voice enablement for its reseller partners.

Called Channel UC, the business unit aims to enable Mia’s reseller partners to become unified communications (UC) service providers, providing them with resources and professional services.

Resources provided to partners include UC-as-a-service platforms, carrier interconnect for SIP trunking, opex models for hardware procurement, and access to a white labelled billing platform to manage end-user billing.

Channel UC partnered with UC vendors Eclipse UC (powered by France-based Centile Telecom applications and Zoom) and RingCentral, and also launched Microsoft Teams Direct Routing as a Service.

The business unit also invested in local infrastructure and has leveraged off Mia’s tier 1 carrier relationships for carrier SIP trunk interconnects.

Mia sales director Matt Milne said, “We seek to take away the complexity of investing and managing back end infrastructure on behalf of resellers whilst supporting them and ensuring they have some of the most competitive UC solutions in a fast changing telco environment.”

“Our Channel UC model creates an unparalleled value proposition for Mia Distribution resellers. We are adapting to the changes in the market and ensuring we can support our resellers ability to create alternative revenue streams.

“Our Channel UC model is growing 40 percent month on month which gives an indication for the speed at which the demand for UC is growing in the Australian channel.”

Mia Distribution adds Jabra to unified comms offering

By | ARN

Taps into Jabra’s premium range of commercial and enterprise headsets and wireless speakers

Mia Distribution has inked a distribution deal with communications and sound solutions vendor Jabra, further bulking up its unified communications (UC) portfolio.

The partnership will see Mia Distribution aim to capitalise on Jabra’s premium range of commercial and enterprise headsets and wireless speakers, including the latest PanaCast Panoramic-4K plug-and-play video solution.

It is hoped the new arrangement will help to support the continuous adoption of soft phones and headsets, an area in which both organisations focus heavily, in the local market.

“Mia and Jabra have been working together over the past three years,” Jabra managing director in Australia and New Zealand David Piggot said. “[Its] aggressive growth in the Australia market has truly helped Jabra grow our market share to be [number] one in UC headset sales in the Australian market.

“Mia’s investment and success in cloud platforms for both UC and contact centre represents a true opportunity for partners to capitalise on this major market transition. Jabra [is] very excited to further strengthen an already successful relationship with Mia Distribution” he added.

For Brad Milne, Mia Distribution managing director, the partnership comes at a time that sees the local market ripe for UC adoption.

“Having a global leader in headsets such as Jabra as part of our product portfolio will ensure we can offer the best solutions for our partners and continue our aggressive push in the A/NZ market,” Milne said. “We believe our channel [is] primed to see the benefits of Jabra solutions as the needs of the workforce and the growth of UC becomes more apparent.

“Jabra has grown incredibly well locally, and the team looks forward to assisting Jabra with increasing [its] market share and delivering education through certifications and training on all [its] products. We want our channel to see the potential in adding these solutions to their current offerings,” Milne added.

– Leon Spencer (ARN)

Mia Distribution inks master agent deal with RingCentral

By | ARN

An updated deal following the mode made between the two companies in August

Mia Distribution has signed a master agency agreement with cloud communications vendor RingCentral.

Matt Milne, sales and product manager at Mia Distribution said the master agency agreement is “a key component” of the distributor’s enterprise communications solution strategy for its reseller channel partners.

“With RingCentral, we are moving beyond just doing hardware provisioning by giving our resellers access to the leading unified communication as a service (UCaaS) platform,” Milne said.

Ben Swanson, director of channel sales for Asia Pacific added that Mia Distribution’s is positioned for “great penetration” in the local unified communications market with hundreds of active resellers.

“RingCentral’s master agency model is the perfect way for Mia Distribution to deliver value to their resellers and, ultimately, the enterprises who will reap the benefits of deploying UCaaS solutions,” Swanson said.

RingCentral provides cloud-supported hardware from Poly, Yealink and Cisco.

The deal upgrades the agreement signed between the two companies in August to supply hardware fulfilment and provisioning to support RingCentral solutions and further follows the appointment of RingCentral’s first channel marketing manager for Australia back in May.

Sasha Karen (ARN)

Differentiation for the Channel with Mia Distribution

By | CRN

Taking a unique approach to UCaaS for resellers

As the unified communication environment continues to transform and evolve, countless new companies are beginning to get involved in the environment. There’s an opportunity still in this growing market for anyone who can differentiate and offer real value to their customers. Mia Distribution aims to be one of those providers of truly lucrative experiences in the UC space.

Mia Distribution historically started off by supplying end-to-end UC hardware products to companies via the APAC reseller channel, with vendors like Cisco, Poly, Yealink, and Jabra. However, now, the organisation has moved into a new strategy for 2019, creating a brand-new voice enablement strategy for the reseller channel partners who want to offer their end-customers a more comprehensive UCaaS solution. The updated offering from Mia Distribution comes with everything from all-in-one cloud-based billing, to tier 1 carrier interconnect for SIP trunk and more. With their “Channel UC” solution and UCaaS platform, Eclipse (powered by Centile Telecom Applications), Mia Distribution hopes to deliver robust and world-renowned communication solutions.

I connected with the Sales and Product Manager of Mia Distribution, Matt Milne, to learn more about what Mia Distribution is doing to stand out with their UCaaS offering in the Australian marketplace.

Tell Us About Mia Distribution

As companies like Cisco continue to grow, there’s a good chance that we’ll see more small and agile service providers and distributors building out their own competitive solutions. Mia Distribution is just one of the companies entering the market this year. According to Matt, it’s a family-run offering that’s been running for about 8 years now, starting as a telephony distributor before building an end-to-end UCaaSoffering.

“We started to develop more value-added niche skills so that we could home in on something unique. We also have an open-standards approach which fits with any platform”

“The business is really growing with this flexibility, and we can connect with any customer – no matter how big or small.”

Mia Distribution has hundreds of active resellers in their community. Although the organisation came a long way working with and developing through BroadSoft, they knew that they needed to do something different if they wanted to compete, which is why they decided to move to Centile – an agile environment for offering UCaaS. With Centile supporting their Eclipse UCaaS solution, they can provide resellers with a carrier-grade platform that comes packed with value-added applications like contact centre, mobile app integration, and CRM support.

Mia still supports a lot of BroadSoft solutions, but they also found that it’s essential to have something unique to give their partners in the current environment. “With video conferencing from Zoom, Channel UC cloud-based billing, channel SIP, and full auto-provisioning functionality, we can give our resellers everything they need to become service providers in their own right. We’re taking away the complexity of a reliable UCaaS solution.”

How Are You Empowering your Channel Partner Resellers?

Through a selection of cloud-based billing platforms, unique value-added services, and carrier-grade SIP solutions, Mia Distribution aims to make sure that they’re not just a one-trick pony for their resellers. “There’s massive growth in UC throughout Australia now, which means that people can see a lot of value from the solutions that we offer. Mia can offer everything from all-you-can-eat SIP trunk packages to permanent SIP trunk rates and more.”

The focus that Mia has on channel enablement means that resellers can have more direct ownership over the contract that they build with their end users, which drives more power towards the business. What’s more, because Mia started off as a UC hardware distributor, they were able to create relationships with key vendor partners so that they can even offer OpEX-based leasing models on headsets and handsets. The close relationship that Mia has with vendors ensures that they can also speed up the certification processes on new devices.

Mia is making sure that resellers can offer best-in-class endpoints and UC solutions to its customers. The UC platform that they offer has also been thoroughly tested and is constantly supported by the Mia local support team. “Our team can handle all the porting for partners and the back-end infrastructure, while resellers get to choose the functionality and features that they want for their strategy. It’s a very popular model in Australia.”

Is the Eclipse Platform Available Now?

The Mia Distribution UCaaS offering through Centile is the “Eclipse” platform, which is available now, and according to Matt, has far exceeded the company’s expectations. “We’ve got two huge ISPs that are really helping us to scale, and we can provide support to resellers of any size – regardless of whether they’re large or small.”

According to Milne, today’s resellers are looking for alternatives to options like Cisco in the current marketplace, because they want to make sure that they have something that suits their own strategy for UCaaS. The existing Australian space is educating itself about hosted solutions, and they’re getting increasingly interested in the cloud. “The way that we created this platform was to start off by giving exclusivity to 3 larger partners in 2018. This year, we rolled out the commercial platform, which has accomplished amazing things already. It’s growing at about 45% per month – which is huge when you consider that Cisco and Microsoft are there in the background.”

Matt believes that the Mia Distribution offering provides a unique and compelling opportunity for UC endpoint vendors. They’ve been able to make it simpler for any channel partner to get started with one-touch provisioning and easy set-up. This means that channel partners can do amazing things with their offering from the ground up. “With our instant messaging, Zoom for video conferencing, cloud-based billing and carrier-grade SIP trunks, it’s a very compelling platform.”

Additionally, all the while, Mia Distribution is focused on staying agile within the Centile environment, so that it can continue to differentiate.

“The UC industry is an awesome place to be right now; we’ve found it to be an exciting and fast-growing space”

This article appeared on uctoday.com on 9 July 2019, written by Rob Scott

Mia Distribution – Speak to the UC&C specialist

By | CRN

While many disties offer unified communications products and services, Mia Distribution emphasised support, services, and enablement after seeing a market gap.

Recognising that cloud and services could intimidate resellers, Mia “bridges” the old and new ways to resell unified communications and collaboration (UC&C) solutions, says Mia sales manager Matt Milne.

And it presses its vendor partners to offer the “most suitable, end-to-end UC&C solutions” for resellers on the cutting edge so they don’t “get lost in endless vendor lists”.

Going deep with UC&C and engaging with tier-one telcos and service providers offers Mia unique insights into its direction, he says. And through the distie, smaller resellers forge direct wholesale arrangements with service providers at significantly lower cost.

“We view ourselves as a UC&C enabler to the SME market, which has the largest potential for growth.”

By Nate Cochrane 

This article appeared in the August 2018 issue of CRN magazine.

Mia Distribution wins Cisco SMB deal

By | ARN

Distributor joins Alternative Channel Partner program

Mia Distribution has signed a deal with Cisco selling its networking gear to small-and-medium-sized businesses (SMB).

The Sydney-based company will join the vendor’s new Alternative Channel Partner (ACP) program for 2019, selling routers, switches and access points to channels not used by Cisco’s existing partners.

The ACP replaces Cisco’s Low Touch Model program for distributors, with partners enabled and managed by the vendor’s distributors Comstor, Ingram Micro and Dicker Data.

“We are very excited to be onboarded as part of the ACP program by Cisco,” Mia sales and product manager Matt Milne said. “We now have the ability to offer our channel market leading networking gear that bodes very well with our current unified communications offering.”

Mia will also have access to Cisco’s MSP programme, Fast Track and Commercial Xcelrate programme which rewards Mia partners for purchasing Cisco products via its web portal.

The announcement comes as Cisco embarks on a heavy push into the SMB space in Australia.

At Cisco Live, the vendor revealed a partnership with NBN Co that will reward MSPs with cash rebates for deploying Cisco and National Broadband Network (NBN) bundles to SMBs.

“Cisco is committed to helping SMB’s with their digitisation efforts in Australia and New Zealand,” Cisco A/NZ SMB segment drector Nykaj Nair said. “The Alternative Channel Partner (ACP) Program leverages the unique ecosystems that these partners have to serve the SMB market.

“This partnership with Mia Distribution will help to share Cisco’s small business technology range, which is a comprehensive solution set for to their customers.”


Eleanor Dickinson (ARN)

Mia Distribution named Yealink gold partner for third year – CRN

By | Uncategorized

Mia Distribution has been named a gold distribution partner by unified communications equipment vendor Yealink for the third year in a row, following the expansion of its portfolio offering and investments in training and certification.

The recognition follows Mia expanding its portfolio of Yealink offerings in Australia and New Zealand to include its end-to-end and latest offering of IP handsets, audio conferencing and video conferencing.

Mia Distribution sales and product manager Matt Milne said the distie was now just one of three globally that had access to Yealink’s entire vertical solution portfolio. He said retaining gold status meant the distributor had to grow its existing channel by more than 42 percent, which it surpassed with 51 percent growth, as well as other milestones.

“We also needed our sales team trained and certified on all the Yealink endpoints so that they could, in turn, provide training to their reseller partners,” he said.

Mia Distribution partners with unified communications solutions vendor Edgewater Networks – CRN

By | CRN

Mia Distribution has partnered with US-headquartered voice, video and data services vendor Edgewater Networks to bring its unified communications delivery solutions to the Australian channel.

The distie will offer its partners products from Edgewater’s Network Edge Orchestration portfolio, which includes cloud-based products for call quality monitoring, security, traffic shaping and zero-touch provisioning.

Mia Distribution sales and product manager Matt Milne said Edgewater would add to the distie’s Broadsoft and Microsoft quality-of-service offering for channel partners as well as other platforms.

Edgwater’s products, like EdgeView Services Control Centre and EdgeMarc Intelligent Edges, are interoperable with VoIP products from Mia Distribution’s other vendors such as Polycom and Yealink.

“Mia Distribution is excited to be working with Edgewater Networks, a market leader in unified communications,” Milne said. “Edgewater Networks’ Core to Edge solutions bring an incredible value to our channel partners.”

Edgewater global chief executive Dave Norman said he was looking forward to working with Mia.

“The Australia and New Zealand markets are experiencing rapid growth, which presents challenges to service providers to maintain efficiencies and quality in their deployments,” Norman said.

“Mia Distribution’s position as a leading distributor in Australia and New Zealand of VoIP solutions and phone systems is a great fit for Edgewater Networks’ vendor-agnostic platform that delivers hybrid cloud/edge solutions to monitor, secure, and optimise service quality for voice and data.”

Edgewater adds to a handful of new vendors Mia Distribution has partnered with this year, which also includes Engenius Networks and Telycam.


By Staff Writers – CRN