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Monthly Archives

July 2020

Mia Distribution is proud to be announced as the service partner for Avaya Cloud Office by RingCentral.

By | Uncategorized

Mia Distribution is a specialist Unified Communications Distributor head quartered in Sydney Australia with a national presence.  Our channel partners include resellers, system integrators, carriers and enterprise partners.  Mia currently distributes a wide range of UC vendors mainly geared to cloud and IP telecommunication requirements.

A large part of the Mia value proposition is our services arm.  We are the chosen services distributor for many cloud calling vendors including RingCentral as well as local tier 1 carriers.  This has positioned us well to take on the services for Avaya Cloud Office.  We are the only distributor in APAC to have a direct link into Avaya/RingCentral provisioning center in the US and have built local server infrastructure to be able to provide a dedicated and secure link between the US and Australia to streamline all automated ordering and provisioning processes of the Avaya UC hardware devices on the Avaya Cloud Office platform.  Our local supply chain ensures that all Avaya Master Agents and end user customers receive the best possible experience.

We take great pride in our ability to offer our vendors true solution-selling capabilities and are continuously evolving and adapting to meet the requirements of cloud unified communications market.   We are delighted to join the Avaya Cloud Office community.

Mia Distribution launches specialist UC business

By | CRN

Mia Distribution has launched a new business unit specialising in voice enablement for its reseller partners.

Called Channel UC, the business unit aims to enable Mia’s reseller partners to become unified communications (UC) service providers, providing them with resources and professional services.

Resources provided to partners include UC-as-a-service platforms, carrier interconnect for SIP trunking, opex models for hardware procurement, and access to a white labelled billing platform to manage end-user billing.

Channel UC partnered with UC vendors Eclipse UC (powered by France-based Centile Telecom applications and Zoom) and RingCentral, and also launched Microsoft Teams Direct Routing as a Service.

The business unit also invested in local infrastructure and has leveraged off Mia’s tier 1 carrier relationships for carrier SIP trunk interconnects.

Mia sales director Matt Milne said, “We seek to take away the complexity of investing and managing back end infrastructure on behalf of resellers whilst supporting them and ensuring they have some of the most competitive UC solutions in a fast changing telco environment.”

“Our Channel UC model creates an unparalleled value proposition for Mia Distribution resellers. We are adapting to the changes in the market and ensuring we can support our resellers ability to create alternative revenue streams.

“Our Channel UC model is growing 40 percent month on month which gives an indication for the speed at which the demand for UC is growing in the Australian channel.”