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Monthly Archives

June 2019

Mia Distribution – Speak to the UC&C specialist

By | CRN

While many disties offer unified communications products and services, Mia Distribution emphasised support, services, and enablement after seeing a market gap.

Recognising that cloud and services could intimidate resellers, Mia “bridges” the old and new ways to resell unified communications and collaboration (UC&C) solutions, says Mia sales manager Matt Milne.

And it presses its vendor partners to offer the “most suitable, end-to-end UC&C solutions” for resellers on the cutting edge so they don’t “get lost in endless vendor lists”.

Going deep with UC&C and engaging with tier-one telcos and service providers offers Mia unique insights into its direction, he says. And through the distie, smaller resellers forge direct wholesale arrangements with service providers at significantly lower cost.

“We view ourselves as a UC&C enabler to the SME market, which has the largest potential for growth.”

By Nate Cochrane 

This article appeared in the August 2018 issue of CRN magazine.

Mia Distribution wins Cisco SMB deal

By | ARN

Distributor joins Alternative Channel Partner program

Mia Distribution has signed a deal with Cisco selling its networking gear to small-and-medium-sized businesses (SMB).

The Sydney-based company will join the vendor’s new Alternative Channel Partner (ACP) program for 2019, selling routers, switches and access points to channels not used by Cisco’s existing partners.

The ACP replaces Cisco’s Low Touch Model program for distributors, with partners enabled and managed by the vendor’s distributors Comstor, Ingram Micro and Dicker Data.

“We are very excited to be onboarded as part of the ACP program by Cisco,” Mia sales and product manager Matt Milne said. “We now have the ability to offer our channel market leading networking gear that bodes very well with our current unified communications offering.”

Mia will also have access to Cisco’s MSP programme, Fast Track and Commercial Xcelrate programme which rewards Mia partners for purchasing Cisco products via its web portal.

The announcement comes as Cisco embarks on a heavy push into the SMB space in Australia.

At Cisco Live, the vendor revealed a partnership with NBN Co that will reward MSPs with cash rebates for deploying Cisco and National Broadband Network (NBN) bundles to SMBs.

“Cisco is committed to helping SMB’s with their digitisation efforts in Australia and New Zealand,” Cisco A/NZ SMB segment drector Nykaj Nair said. “The Alternative Channel Partner (ACP) Program leverages the unique ecosystems that these partners have to serve the SMB market.

“This partnership with Mia Distribution will help to share Cisco’s small business technology range, which is a comprehensive solution set for to their customers.”


Eleanor Dickinson (ARN)